Name
Sun Direct
Goal
Driving Targeted Subscriber Reactivation Through Direct Digital Outreach
The Brand
- Leading DTH entertainment and television service provider
- Strong household presence across regional and family audiences
- Large inactive subscriber base with untapped revenue potential
The Challenge
- High sunk costs from inactive users with no recurring revenue
- Fragmented customer data controlled by distribution partners
- Limited ability to directly communicate promotional offers and reactivation campaigns
WIT's Role & Approach
- Audience segmentation by age, gender, and region
- WhatsApp Stories-led outreach strategy
- Meta retargeting campaign execution
- Direct engagement with household decision-makers
- Hybrid digital activation planning
- High-visibility communication across familiar platforms
- Subscriber reactivation support
- Revenue recovery-focused campaign amplification
Outcomes
Executed targeted reactivation campaigns for Sun Direct through WhatsApp Stories and Meta retargeting, enabling direct outreach to inactive subscribers and supporting subscriber recovery through targeted digital communication.
