Name
Kerala LSGD
Goal
Building Accessible & Culturally Grounded Public Communication
The Brand
- Kerala Local Self Government Department (LSGD)
- Public-sector governance and citizen engagement body
- Focused on public awareness and community communication
The Challenge
- Simplify public-facing communication for diverse audiences
- Ensure messaging remains culturally relatable and accessible
- Improve citizen engagement through non-institutional storytelling
WIT's Role & Approach
- Public communication strategy
- Social media content creation and management
- Campaign branding and communication assets
- Awareness campaign creatives
- Citizen-focused messaging structure
- Story-led public communication
- Public-awareness asset creation
- Engagement-oriented content planning
Outcomes
Managed social media communication and creative execution for multiple Kerala LSGD public-awareness initiatives, covering content creation, campaign branding assets, and citizen-focused digital outreach.
