Name
Samsung
Goal
Driving Targeted Digital Visibility Among Urban Youth Audiences
The Brand
- Global consumer electronics leader
- Focused on premium smartphone launches
- Targeting metro-based Gen Z and young millennial audiences
The Challenge
- Reach high-intent urban youth audiences
- Build premium perception through culture-led visibility
- Avoid broad mass-market digital outreach
WIT's Role & Approach
- Audience targeting and campaign strategy
- Curated digital amplification planning
- Platform partnerships and coordination
- Premium youth audience positioning
- Content distribution across niche media platforms
- Visibility-focused campaign execution
- Campaign amplification through MOM and Social Samosa
- Performance-oriented launch support
Outcomes
Delivered multiple high-visibility campaign amplifications for Samsung product launches, generating 10M+ views per campaign while driving targeted reach among metro-based youth audiences.
