Building Accessible & Culturally Grounded Public Communication
THE BRAND
Kerala Local Self Government Department (LSGD) • Public-sector governance and citizen engagement body • Focused on public awareness and community communication
THE CHALLENGE
Simplify public-facing communication for diverse audiences • Ensure messaging remains culturally relatable and accessible • Improve citizen engagement through non-institutional storytelling
WIT'S ROLE & APPROACH
Public communication strategy • Social media content creation & management • Campaign branding & communication assets • Awareness campaign creatives • Citizen-focused messaging structure • Story-led public communication • Public-awareness asset creation • Engagement-oriented content planning
OUTCOMES
Managed social media communication and creative execution for multiple Kerala LSGD public-awareness initiatives, covering content creation, campaign branding assets, and citizen-focused digital outreach.