Our Works
Brand Positioning
Brand Identity
Packaging Design
Event Planning
Retail Experience
Advertising
Audience Research
Media Planning
Branded Content
Media Buying
Social Media Management
Influencer Marketing
SEO and SEM
Analytics and Reporting
Business Analysis
Market Research
Trend Analysis
Public Relations
Crisis Management
SAMSUNG
Driving Targeted Digital Visibility Among Urban Youth Audiences
THE BRAND
Global consumer electronics leader
• Focused on premium smartphone launches
• Targeting metro-based Gen Z and young millennial audiences
THE CHALLENGE
Reach high-intent urban youth audiences
• Build premium perception through culture-led visibility
• Avoid broad mass-market digital outreach
WIT'S ROLE & APPROACH
Audience targeting & campaign strategy
• Curated digital amplification planning
• Platform partnerships & coordination
• Premium youth audience positioning
• Content distribution across niche media platforms
• Visibility-focused campaign execution
• Campaign amplification through MOM and Social Samosa
• Performance-oriented launch support