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Brand Positioning
Brand Identity
Packaging Design
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Advertising
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Crisis Management
SUNDIRECT
Driving Targeted Subscriber Reactivation Through Direct Digital Outreach
THE BRAND
Leading DTH entertainment and television service provider
• Strong household presence across regional and family audiences
• Large inactive subscriber base with untapped revenue potential
THE CHALLENGE
High sunk costs from inactive users with no recurring revenue
• Fragmented customer data controlled by distribution partners
• Limited ability to directly communicate promotional offers and reactivation campaigns
WIT'S ROLE & APPROACH
Audience segmentation by age, gender & region
• WhatsApp Stories-led outreach strategy
• Meta retargeting campaign execution
• Direct engagement with household decision-makers
• Hybrid digital activation planning
• High-visibility communication across familiar platforms
• Subscriber reactivation support
• Revenue recovery-focused campaign amplification